The right flipper for tourism

Viral Pinball

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Background

Optimise traffic to short breaks, gay and youth Campaign websites by creating an exciting and compelling viral game. Secondary goal: increase the opportunity for data capture.

Solution

Hildebrand created a viral pinball game which featured key UK icons including The London Eye, Angel of the North, Hadrian's Wall and Edinburgh Castle.

Result

The game was deployed in 15 languages, 13 markets. Upon completion, the player can enter a prize draw and forward the game to three friends, increasing their own chance of winning. 38,000 unique registrations from the game.

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